Reach several readers at once
A single selection can introduce your book to an entire group instead of one reader at a time.
Book-club outreach for independent authors
Turn book clubs into reader communities.
We research book clubs and reading groups that fit your genre, create personalized outreach, and manage the follow-up.
Book clubs are the foundation. Add Expanded Reach when you also want podcasts, radio, bookstores, libraries, and other discovery channels.
875+ confirmed connections across the heart of the reader community.
Build my book-club campaignSetup and your first three months are included.
Book clubs firstReading groupsPodcastsBookstoresLibraries
Why book clubs come first
One invitation can put your book into several readers’ hands.
Book clubs gather the exact audience authors want: committed readers who discuss books, recommend them, write reviews, and choose what to read next together. That makes them the natural starting point for a campaign designed to build lasting readership.
Turn reading into conversation
Discussion gives readers a reason to engage deeply, share interpretations, and recommend the book afterward.
Create the next opportunity
Book-club interest can lead to reviews, author visits, library programs, bookstore events, interviews, and referrals.
A real review left by a real person.
Proof from a real book-club campaign
A system created for authors, by an author.
ReaderReach grew from the book-club-first outreach campaign for Sacred Crossroads. The work showed that authors need more than a contact list. They need careful research, venue-specific messages, suppression controls, reply tracking, and a clear next step when email is not enough.
Book-club researchPersonalized draftsReply trackingManual follow-up
What successful outreach looks like
The right message creates a real conversation.
This reply came from a book-club organizer after receiving a personalized message connected to the group’s interests and reading history. The organizer saw a fit, planned to bring the book to the board, and opened the door to the next step.
“I believe this would be an opportunity we would like to explore. I will bring this to our board’s attention next week.”
Actual campaign reply. The recipient’s last name and email address have been obscured for privacy.
Built around your book
A campaign organized around your story.
We begin with book clubs that fit your genre, themes, and ideal reader. Every message, task, reply, and follow-up stays connected as the campaign grows.
We learn your story
Share your book, audience, writing journey, reviews, credentials, links, and the themes readers will want to discuss.
We find matching book clubs
Research is organized by genre fit, group interests, location, submission route, and the next action required.
We personalize and follow through
Every message reflects the group. Replies, bounces, opt-outs, forms, calls, and follow-ups remain connected.
Optional Expanded Reach add-on
Start with book clubs.
Add more ways to be discovered.
For an additional $199 at launch, we carry the positioning developed for your book-club campaign into other places readers discover books. Every message is customized for the organization, its audience, and the opportunity.
Podcasts & radio shows
Writing shows, reader podcasts, local talk radio, interview programs, and conversations connected to your book’s themes.
Independent bookstores
Buyers, event teams, in-store book clubs, local-author programs, author days, and consignment opportunities.
Libraries & learning programs
Collections, author visits, local-author programs, OLLI centers, lifelong learning programs, and continuing education.
Reader communities & organizations
Retirement communities, alumni groups, literary organizations, civic groups, women’s clubs, faith communities, and topic-specific associations.
One add-on, one expanded campaign: we research the channels that fit your book and prepare channel-specific outreach rather than sending the same pitch everywhere.
Research that keeps moving
Your book-club outreach agency. All in one place.
Once your campaign is running, we continue searching for book clubs and reading groups that match your genre. Authors who choose Expanded Reach also receive newly discovered podcasts, radio opportunities, bookstores, libraries, and reader communities.
We are constantly working for you—organizing opportunities, tracking conversations, removing failed contacts, and keeping the next best contact ready.
New book-club contacts every weekGenre and market monitoringOptional expanded-channel researchPipeline and follow-up management
Straightforward pricing
Choose how hands-on you want to be.
Both packages begin with a customized book-club campaign and include setup plus your first three months. Expanded Reach can be added to either program for a one-time $199 launch charge.
Built around your book
Your campaign starts with understanding your story.
Before we build your Campaign Desk, we learn who you are, what your book is about, who it is meant to reach, and what makes your story compelling. We study your genre, audience, author background, reviews, themes, and strongest conversation points. That foundation tells us who belongs in your campaign and what each contact needs to hear.
Find the right book clubs
We research your genre and identify independent clubs, library groups, online communities, and reading networks whose interests align with your book.
Build a campaign with a clear story
We organize outreach in carefully timed waves. Each message introduces the book, shares relevant reviews and credibility, and highlights the details most likely to interest that specific venue or host.
Keep your database current
Failed addresses and opt-outs are removed, replies and follow-ups are tracked, and newly discovered genre-matched contacts are added each week. Your campaign grows cleaner and more useful over time.
Choose service and reach
Choose Campaign Desk or Managed Outreach, then add Expanded Reach if you want us to extend the campaign into podcasts, radio, bookstores, libraries, and other reader communities.
Every campaign is customized around your book. The difference between the plans is how much of the ongoing outreach work you want our team to handle.
Self-service
Campaign Desk
$997
one payment to launch, includes 3 months of service including updates and support.
- Author and book positioning intake
- Campaign workspace and contact pipeline
- Book-club and reading-group research
- New genre-matched contacts added weekly
- Personalized message sequences
- Use your own outreach email address
- You review, send, call, and respond
Then $97/month from month four until cancelled.
Full service Popular
Managed Outreach
$1,997
includes three months of hands-on management
- Everything in Campaign Desk
- Team-managed daily outreach
- A dedicated email address owned by you and managed by us
- Follow-up messages and phone calls
- Reply triage and prepared responses
- Manual forms, submissions, and weekly summaries
Then $197/month until cancelled.
Each organization makes its own booking, placement, stocking, or programming decision. ReaderReach handles the research, outreach, organization, and follow-through.
Good to know
Questions authors ask.
What is included in the $199 Expanded Reach add-on?
It extends your book-club campaign into the additional channels that fit your book: podcasts, radio shows, independent bookstores, libraries, learning programs, retirement communities, alumni groups, and other relevant organizations. The $199 is added once to your launch price.
Do you guarantee placement or bookings?
No. Each venue makes its own decision. We build a qualified pipeline and make sure promising opportunities receive professional follow-through.
Does every contact receive the same message?
No. We begin with approved positioning, then adapt the reason for reaching out to the venue’s audience, programming, submission rules, and personality.
Can I approve every message?
Yes. Self-service authors control every send. Full-service campaigns begin with approved positioning and guardrails, with checkpoints for sensitive or high-value opportunities.
What happens when someone replies?
The reply stops automated follow-up. In full service, our team classifies it, prepares the next response, and creates any form, phone call, shipment, or calendar task required.